


»Æº£Ñ࣬ÄУ¬ÌåÓýÈËÎÄÉç»áѧ²©Ê¿£¬½ÌÊÚ£¬²©Ê¿Éúµ¼Ê¦¡£
2009Äê±ÏÒµÓÚÉϺ£ÌåÓýѧԺÌåÓýÈËÎÄÉç»áѧרҵ£¬»ñ½ÌÓýѧ²©Ê¿Ñ§Î»¡£ÏÖÈÎÖлªÈ«¹úÌåÓý×Ü»áίԱ£¬ÖйúÌåÓý·¢Õ¹Õ½Êõ×êÑл᳣ÎñÀíÊ¡¢ÇàÄ깤×÷ίԱ»áÖ÷ÈΣ¬ÖÐÍõ·¨Ñ§»áÌåÓý·¨Ñ§×êÑл᳣ÎñÀíÊ¡¢ÖйúÌåÓýÖÙ²ÃίԱ»áÖÙ²ÃԱƸÓÃίԱ»áίԱ¡¢ÖÙ²ÃÔ±£¬ÖйúÌåÓý¿ÆÑ§Ñ§»áÌåÓý²úÒµ·Ö»áίԱ£¬¹ú¶ÈÌåÓý×ܾ֡°Ê®ËÄÎ塱ʱÆÚÌåÓý¾ö²ßÕ÷ѯר¼Ò¡£
³Ö¾Ã¾Û½¹ÌåÓýÇ¿¹úÕ½Êõ¡¢ÌåÓý²úÒµ¸ßÖÊÁ¿·¢Õ¹¡¢ÌåÓýÈüÊÂÖÎÀí´´ÐµÈÖØ´óÎÊÌâ·¢Õ¹×êÑС£Æù½ñ£¬ÒÔµÚÒ»/ͨѶ×÷ÕßÓëºÏ×÷Õß¹²Í¬°ä·¢ÂÛÎÄ200ÓàÆª£¬ÆäÖÐÔ̺¬ÐÂʱÆÚÌåÓýÇ¿¹ú½¨ÉèµÄÄÚº¡¢¹¤×÷Óëõè¾¶[J].ÉϺ£ÌåÓýѧԺѧ±¨,2023,47(11):1-16+34¡¢ÐÂʱÆÚÌåÓý²úÒµ¸ßÖÊÁ¿·¢Õ¹µÄÀíÂÛÂß¼ÓëÖ´ÐÐõè¾¶[J].ÌåÓý¿ÆÑ§,2022,42(01):15-34+58¡¢Social exchange process in collectivistic countries: an examination of sporting events in China[J]. European Sport Management Quarterly, 2016,16(2):172-189µÈ£»ºÏ×÷³ö°æÖøÊö25²¿£¬ÆäÖÐÔ̺¬¡¶×ßÏòÇ¿¹ú£ºÐÂʱÆÚÌåÓý²úÒµ¡·¡¶ÌåÓýÈüÊÂÓë³ÇÊÐÓÎÀÀÒµ»¥¶¯·¢Õ¹×êÑÓ×·¡¶Sport Business in Leading Economies¡·µÈ¡£
Ö÷³Ö¹ú¶È¼¶3Ïʡ²¿¼¶34ÏÔ̺¬¹ú¶ÈÉç»á¿ÆÑ§»ù½ðÖØ´óÏîÄ¿¡¶ÐÂʱÆÚÌåÓý²úÒµ¸ßÖÊÁ¿·¢Õ¹×êÑÓ×·¡¢¹ú¶ÈÉç»á¿ÆÑ§»ù½ðÖØµãÏîÄ¿¡¶ÐÂʱÆÚ±¾Ç®Êг¡Ö§³ÖÌåÓý²úÒµ·¢Õ¹×êÑÓ×·¡¢¹ú¶ÈÌåÓý×ܾ־ö²ßÕ÷Ñ¯ÖØ´óÏîÄ¿¡¶´óÐÍÌåÓýÈüʸßÖÊÁ¿·¢Õ¹¼°×ÛºÏÀ¶¯Ð§Ó¦×êÑÓ×·¡¶ÌåÓýÈüÊ»ÖÎÀí¹æ·¶×êÑÓ×·¡¶ÌåÓýÇ¿¹ú½¨Éè¡°Èý²½×ß¡±·¢Õ¹Õ½Êõ×êÑÓ×·¡¶¹¹½¨ÎÒ¹úÌåÓýÊг¡¼à¹Üϵͳ×êÑÓ×·µÈ¡£
»ñµÃ¡°ÉϺ£Êоö²ßÕ÷ѯ×êÑгɾͽ±¶þµÈ½±¡¢ÈýµÈ½±¡±£¨2021¡¢2023£¬Ê¡²¿¼¶£¬ÅÅÃûµÚ1£©¡¢¡°½ÌÓý²¿µÚ°Ë½ì¸ßµµÑ§Ð£¿ÆÑ§×êÑÐÓÅÁ¼³É¾Í½±ÈýµÈ½±¡±£¨2019£¬¹ú¶È¼¶£¬ÅÅÃûµÚ1£©¡¢ ¡°ÉϺ£ÊеÚÊ®ËĽìÕÜѧÉç»á¿ÆÑ§ÓÅÁ¼³É¾Í¶þµÈ½±¡±£¨2018£¬Ê¡²¿¼¶£¬ÅÅÃûµÚ1£©¡¢¡°ÉϺ£ÊеÚÊ®¶þ½ìÕÜѧÉç»á¿ÆÑ§ÓÅÁ¼³É¾Í¶þµÈ½±¡±£¨2014£¬Ê¡²¿¼¶£¬ÅÅÃûµÚ2£©¡¢¡°ÉϺ£ÊпƼ¼½øÈ¡ÈýµÈ½±¡±£¨2010£¬Ê¡²¿¼¶£¬ÅÅÃûµÚ4£©µÈ10ÓàÏîÊ¡²¿¼¶ÒÔÉϽ±Ïî¡£
ÈëÑ¡¹ú¶È¼¶ÖØÒªÈ˲ÅÏîÄ¿£¬»ñµÃÉϺ£ÊнÌÎÀ¹¤×÷µ³Î¯ÏµÍ³¡°ÓÅÁ¼¹²²úµ³Ô±¡¤Ê¦µÂ±ê±ø¡±£¨2021£©¡¢»ôÓ¢¶«ÇàÀÏ´óʦ½±£¨2018£©¡¢È«¹úÌåÓýÊÂҵ͹Æð¹±Ï×½±£¨2014£©¡¢½ÌÓý²¿ÐÂÊÀ¼ÍÈ˲ţ¨2012£©¡¢È«¹ú°ÙƪÓÅÁ¼²©Ê¿Ñ§Î»ÂÛÎÄ»ñµÃÕߣ¨2011£©µÈÈÙÓþ¡£